Metasearch For Hotels
There’s a huge misconception within hospitality that “managing” metasearch channels takes nothing more than an idle tech connection set up by your booking engine, that simply publishing rates and inventory is enough.
You’ll capture some bookings that way, but when monitored and managed properly, metasearch can help you address specific need periods, target your ideal guests, and generate direct bookings.
Plus, metasearch captures travelers who are at the bottom of your sales funnel making it your best channel to steal market share from OTA’s.
They’re your guests, you should own the relationship. And the data.
A GCommerce Product
Media Management
is in our DNA
Metadesk is a GCommerce product. And for 20 years now we've helped hoteliers capture market demand, increase market share, and of course, battle OTA's for direct business.
Today’s customer journey can have up to 60 touch points. Modern hoteliers understand that it's important to achieve visibility throughout this journey. With so much time and energy put toward full funnel representation, it's imperative you nail the bottom of funnel strategy with metasearch campaign strategy and optimization.
Set It and Forget It
Just Doesn't Cut It
A metasearch advertising solution requires more than just connecting your hotel’s inventory to Google Hotel Ads. It requires a comprehensive strategy focused on utilizing numerous metasearch channels and bid strategies to produce the best results.
At Metadesk, we’re anything but idle. We continually test different metasearch channels, targeting & bid strategies, custom display messaging callouts and more.
It Should JustMake Sense
We’re working to eliminate the industry’s most common frustrations and we’ve built a platform with your needs in mind.
Savvy hoteliers understand the importance of metasearch advertising, and with Metadesk, it’s never been easier to take control of your metasearch channels.
Key insights
Request your copy of the
2022 State of Metasearch Report
Global metasearch budgets are now triple that of Google Adwords. In this detailed report, learn why hoteliers are shifting both their focus and budget allocations to metasearch channels. And how improving your metasearch marketing strategy is easier than you think.